We deliver great and small news.

ST LIVE 2018. 05. 21
"Stella, Your Personal Guide to Improving Test Scores Quickly”

Numerous education firms are eagerly launching evolved forms of education services using information and communication technology. Moreover, a growing number of companies are emphasizing the importance of edutech which refers to education technology.


In the past, scores were proportionate to how much a person studied. However, we now live in an era where technology applied in education services enable customers to improve their scores within a small amount of time. This is because new technologies identify an individual’s weaknesses, and focus on improving such areas.


ST Unitas, an education firm well known for its brands such as Gongdangi (test prep services for public servant exams) and Engdangi, has become a true edutech company by offering Stella, an education service based on artificial intelligence (AI).


Stella, AI-based education service, is composed of two types of services. One is Weakness Analysis & Improvement Service which helps customers overcome their weaknesses by analyzing the individual’s level and questions which the individual gets wrong frequently. The other service is called Forecasting Service, producing questions which are highly likely to be on the actual test.


Within four months since Stella was first launched in January this year, the total number of use exceeded 1.2 million and the average usage rate per day surpasses 25,000, resulting in a high level of usage. This is mainly because users who don’t have much time left before the actual tests repeatedly visit the website to improve their scores within the shortest time possible. 


Hyoungjun Park, the head of Online Strategy Group at ST Unitas, is responsible for leading the Stella service. The group leader, Mr. Park, believed that customers preparing for tests were in need of a guide, like a star in the night sky, and as a result, established a task force team to develop an AI-based education service, Stella.


“In order to offer AI education services, you need to have a minimum of 10,000 questions for each subject. Only then can artificial intelligence identify patterns on its own and recommend questions to each individual accordingly, as well as sort out questions which are likely to be on the actual test with high accuracy. Through such services, users are able to focus on their weaknesses and improve their test scores within a short period of time.”


(Remainder of the article is omitted.)

ZDNet Korea