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ST Unitas Targets Edutech Market worth 230 Billion Dollars

ST Unitas emerges as leading player in global overseas education market after acquiring US test-prep company, The Princeton Review

Enters US market with Stella, an AI-based test prep service

To offer a special online session for students preparing to study overseas

By applying its expertise in edutech to The Princeton Review’s big data, accumulated across 36 years, ST Unitas is aiming to become a global edutech platform. At headquarter of The Princeton Review (TPR), located in New York, employees from both ST Unitas and TPR are working together to jointly develop new range of services.

ST Unitas, the leading edutech company in South Korea, has declared to compete in the global edutech market, which is worth approximately 230 billion dollars. The company took the world by surprise when it acquired The Princeton Review (TPR) last year. Based on its expertise in edutech, ST Unitas has successfully developed and offered about 70 educational service brands including English Dangi and Gongdangi (a public servant test prep service), and it is now jointly preparing with TPR to become the leader in the global edutech market. 

◆ Applying edutech to TPR’s big data gathered for 36 years

TPR, founded in 1981, has since offered test prep products and services for entrance into US universities and graduates schools including SAT, ACT, etc., and some 700 TPR centers across the world have helped more than 1.5 million students per year be admitted to prominent universities in the US for the past 36 years. The Princeton Review is the most trusted brand in test prep, and has been publishing best college rankings for 26 years. Tutor.com, a leading one-to-one education platform in the US and an affiliate of TPR, maintains 18 years’ worth of various data including text, voice, video, etc. The big data of both TPR and Tutor.com on US university admission and one-to-one mentoring is unsurpassed by other competitors in terms of both quality and quantity.

ST Unitas began to develop and apply edutech since it was first established in 2010 by analyzing the data of students who achieved high scores in tests within a short period of time, and developing a study methodology based on the analysis to raise students’ scores quickly. The company made further developments in technology, offering AI-powered services such as helping students identify their weaknesses and predicting test questions. By applying its expertise in edutech to The Princeton Review’s big data, accumulated across 36 years, ST Unitas is aiming to become a global edutech platform.

To achieve such aim, ST Unitas will first target the global overseas education market. The company will be introducing online services and products to the overseas education market, which is traditionally offline. As TPR already operates offline centers providing overseas education services in about 20 countries worldwide, ST Unitas will take advantage of such infrastructure and big data when introducing online products and services to over 2 million students per year through each country’s TPR website. The new lineup will have differentiated features such as offering study methodology to increase scores in the shortest amount of time possible, predicting test results, and small group online classes.  

Students in South Korea were excited to have TPR products and services introduced. Not only was the information session on overseas study, held by TPR, packed with students and parents, but also the newly launched SAT and ACT classes were fully booked as soon as it was released in July. Online live classes and daily live classes, which were introduced to students via TPR’s official website in South Korea, recorded page views of more than 1,700. ST Unitas will soon introduce new contents and localized products, developed by applying TPR’s big data and test prep knowhow, in many countries and regions throughout the world including India, Middle East, etc.

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